Google Analytics Relabelling Machine

Changes the terminology used in Google Analytics reports.

What is Google Analytics Relabelling Machine?

Google Analytics Relabelling Machine is a Chrome extension developed by http://www.conversionworks.co.uk, and its main feature is "Changes the terminology used in Google Analytics reports.".

Extension Screenshots

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Download Google Analytics Relabelling Machine Extension CRX File

Download Google Analytics Relabelling Machine extension files in crx format, manually install Chrome extensions in the browser, or share the crx files with friends to easily install Chrome extensions.

Extension Usage Instructions

                        The Relabelling Machine lets you change headings and labels in your Google Analytics reports to use the same language as your business.

If you use Google Analytics for reporting you probably find the standard headings and labels don't exactly match the same words you use in your day to day work. This might make sharing data and reports harder. Use the Relabelling Machine to modify any Google Analytics report quickly and easily so they clearly represent the data as you want to describe it.

For example, if you are analysing data for a lead generation site, you can change the Enhanced Ecommerce Shopping Behaviour report to refer to leads rather than transactions.

If your site sells services rather than products, you can change the Product Performance report to refer to services rather than products.

Add as many replacement labels as you need. Replacements are executed in the order they are shown in the list so replace plurals first and then deal with singular labels. For example, replace 'Products' with 'Services' first and then deal with the 'Product' to 'Service' replacement.

The Relabelling Machine has three operational modes:

1: Advanced
2: Simple
3: Off

The last option will disable all label replacements and show the default GA front end. The Advanced mode will attempt to relabel everything in the GA front end. As GA is a complex web application, this may break the functionality - segment drop downs or advanced filter editing for example. This mode is still useful for screen shots. If you need to keep drilling into your data and configuring reports, use the Simple mode to make sure the front end doesn't break.

Once you've added the required labels, tweaked and refined your list, choose the operation mode and start analysing using your own vocabulary!                    

Extension Basic Information

Name Google Analytics Relabelling Machine Google Analytics Relabelling Machine
ID mpmbcabanbdjomcdbcjefojggjgbkncf
Official URL https://chrome.google.com/webstore/detail/google-analytics-relabell/mpmbcabanbdjomcdbcjefojggjgbkncf
Description Changes the terminology used in Google Analytics reports.
File Size 53.92 KB
Installation Count 37
Current Version 1.0.1
Last Updated 2015-05-14
Publish Date 2015-05-14
Rating 5.00/5 Total 1 Ratings
Developer http://www.conversionworks.co.uk
Payment Type free
Help Page URL http://www.conversionworks.co.uk/google-analytics-relabelling-machine/
Supported Languages en-GB
manifest.json
{
    "update_url": "https:\/\/clients2.google.com\/service\/update2\/crx",
    "name": "Google Analytics Relabelling Machine",
    "description": "Changes the terminology used in Google Analytics reports.",
    "author": "ConversionWorks",
    "homepage_url": "http:\/\/www.conversionworks.co.uk",
    "version": "1.0.1",
    "icons": {
        "128": "icon-128.png"
    },
    "permissions": [
        "tabs",
        "http:\/\/*\/*",
        "https:\/\/*\/*",
        "storage"
    ],
    "browser_action": {
        "default_icon": "icon-128.png",
        "default_popup": "popup.html"
    },
    "content_scripts": [
        {
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                "https:\/\/www.google.com\/analytics\/web\/*"
            ],
            "js": [
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                "content_script.js"
            ]
        }
    ],
    "background": {
        "scripts": [
            "background.js"
        ],
        "persistent": false
    },
    "manifest_version": 2
}